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Learn to Market Your Fortnite Islands and Attract Players with the Creator Marketing Playbook
The Fortnite Team
Creating a Fortnite island that people will love is one thing, but how do you spread the word so players know about it? We’re bringing you the Creator Marketing Playbook, your step-by-step guide to help you maximize your island’s marketing potential!
With so many islands created and uploaded every day, having a well thought-out marketing plan is crucial to helping yours stand out. The Creator Marketing Playbook equips you with the tools, tactics, and techniques needed to create a successful marketing campaign.
You’ll gain access to valuable templates such as a social media calendar, an editable marketing plan, and more. These resources are designed to simplify your planning process, making it easier to stay organized and focused as you execute your campaign.
The playbook covers all the key components to get you started: best practices for designing and building key art to promote your island, how to create a compelling trailer (including capturing gameplay footage from your island), and building your social media presence. It’ll evolve over time with more tips, deeper insights, and updated best practices for you to test out and implement in your campaigns.
With updates to the engagement payout formula that now rewards creators who bring new players into Fortnite, there’s no better time to hone your marketing strategy. The Creator Marketing Playbook puts you in the best position to capitalize on this increased focus on player acquisition.
This playbook is just the beginning. We’ll continue to update and iterate on the content to serve you. Have an idea of content you’d like us to add? Submit it here so we can include it in a future update.
Whether you’re launching a brand new island or promoting one that’s already live, the Creator Marketing Playbook is here to help you create a successful marketing campaign. Start crafting yours today!
With so many islands created and uploaded every day, having a well thought-out marketing plan is crucial to helping yours stand out. The Creator Marketing Playbook equips you with the tools, tactics, and techniques needed to create a successful marketing campaign.
You’ll gain access to valuable templates such as a social media calendar, an editable marketing plan, and more. These resources are designed to simplify your planning process, making it easier to stay organized and focused as you execute your campaign.
The playbook covers all the key components to get you started: best practices for designing and building key art to promote your island, how to create a compelling trailer (including capturing gameplay footage from your island), and building your social media presence. It’ll evolve over time with more tips, deeper insights, and updated best practices for you to test out and implement in your campaigns.
With updates to the engagement payout formula that now rewards creators who bring new players into Fortnite, there’s no better time to hone your marketing strategy. The Creator Marketing Playbook puts you in the best position to capitalize on this increased focus on player acquisition.
This playbook is just the beginning. We’ll continue to update and iterate on the content to serve you. Have an idea of content you’d like us to add? Submit it here so we can include it in a future update.
Whether you’re launching a brand new island or promoting one that’s already live, the Creator Marketing Playbook is here to help you create a successful marketing campaign. Start crafting yours today!